Consumer-electronics giant Royal Philips Electronics of the Netherlands business expansion

Consumer-electronics giant Royal Philips Electronics of the Netherlands business expansion's expanding its business in India in India Phillips India. First, India subsidiary Philips Electronics India of the company will expand its lineup of cookware products. with plans to introduce in the Indian market the product home appliance manufacturer in China, Pobosu Electric Appliance (headquarters long life and Shanghai) to the Netherlands, which was acquired in 2011, and that is promoting a selection of products to be released in-house now. Pobosu manufactures sell products electric kettle or pot IH cooking heater, humidifier, such as water server, but when you turned on the product in India, it plans to launch by improving in India specifications existing products. Rajeev long life Chopra Director and Vice Chairman of Philips India, is sold abroad currently, suggesting that there is likely to sell for items of high-priced that is the not been turned on in India. Chopra Mr. revealed a policy for the business policy of the company in the future, continue to use in the future the name brand was acquired consumer electronics manufacturers of local, from Maya appliance Princes in January 2011 First of "Puriti". So far, Puriti has recorded strong sales in West Asia overseas Indian and southern India in many cases. I revealed a plan that market development in rural areas is also further advanced. Currently, distribution network long life of Philips India has covered the city of more than 10,000 population, but by around 6-7 years later, Chopra said he showed long life the idea to expand into areas sparsely populated more . For M & A strategy that has acquired three companies long life over the last four years, long life to express the idea of continuing acquisitions aggressive in the future. Medical equipment plant construction proceeds in Chakan showed the prospect of running with the prospect 2-3 months later. It plans to manufacture and X-ray equipment in the plant. April 2, http://headlines.yahoo.co.jp/hl?a=20120402-00000001-indonews-int long life 2012 years India newspaper
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